At a Glance

Arroweye is a card marketing and production partner that provides just-in-time, highly customized plastic gift, incentive and payment cards and carriers. With an integrated combination of web-based design tools and on-demand manufacturing and personalization capabilities, Arroweye is the only fully digital manufacturer of plastic within the open- and closed-loop industry.

We provide card solutions for:

• Prepaid and stored value cards
• Credit and debit cards
• Reward and incentive cards
• Retail gift cards
• e-GiftCards
• Gift services for e-commerce

Our History

Did you know that Arroweye was born from box of chocolates? In 1999, company founder Doron Friedman, who at the time owned a bagel shop in Santa Barbara, California, received a box of chocolates as a gift but it contained no personalized note inside, so he had no way of telling who had sent them. Doron took note of this opportunity to make gifting more personal through technology. With the help of Ajay Singhvi, a friend from college who started his own software company, and Brian Huse who specialized in network design and distributed printing, Arroweye Solutions was born. The company instantly made its mark by pioneering the first-ever on-demand printing technology that enables the mass customization, production and fulfillment of gift cards and carriers.

Arroweye's Founding

When Arroweye was founded in 2000, the company aimed to enhance the online gifting experience by enabling retailers to offer personalized greeting cards with their outbound gifts. In 2004, Arroweye launched a patented gift card product that combined personalized gift cards with personalized greeting cards. With the increasing popularity of gift cards, Arroweye recognized the opportunity to leverage its personalization technologies and fulfillment expertise to make gift cards more unique and thoughtful by allowing consumers to create their own custom gift card designs with their own photos and messages. This product has been widely adopted by many of the top retailers in the industry.

Arroweye Today

Since then, Arroweye has continued to build on its innovative digital on-demand technology to provide retailers and program managers with a diverse suite of products to keep their cards top of wallet.

In 2009, Arroweye entered the open loop industry by becoming the first Visa® certified, fully-digital manufacturer of payment cards, and brought new benefits to the payment card industry, including zero inventory, design flexibility and incredible speed to market. Today, Arroweye is also approved to print and manufacture MasterCard®, American Express® and Discover® cards on-demand. Arroweye remains the only fully-digital manufacturer of plastic within the open-loop and closed-loop industries, and is proud to work with more than 60 leading retailers and companies.